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When to know enough is just enough. Ericsson had too much information and needed a message to communicate how a multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization.

The above video is work that makes you jealous, inspires and does both simultaneously.  The beauty of this video is that it is a great example of the changing nature of how instruction can communicate an idea [not just a product].  It shows how Ericsson moves data around, and why it matters.

The House of Radon did the creative work and really hit the nail on making sense out of a concept. The video’s message “appeals to the senses.” Data, nodes, operators, differentiation–all of these ideas in Ericsson’s brief are just so much insubstantial vapor. House of Radon’s video translates them into snappy factoids, which helps. But the idea of embedding them into physically appealing touchscreen interfaces–and then embedding those into a series of viscerally evocative first-person live-action scenelets, where just a hint of sound effects and out-of-focus background action instantly tells your five senses everything they need to know about what’s happening outside the edges of the frame–that’s what makes Ericsson’s brief make sense.

House of Radon’s relentless cutting from new interface/location to new interface/location, three dozen times, is an essential part of getting the message across. As more and more innovative companies find themselves “selling” invisible-but-essential ideas, this kind of advertising-as-sensemaking becomes more valuable than any glib “Got Milk?”-style product campaign ever could be. Does every spot need to cram in 30-odd interfaces and locations to make its point? Of course not. But the designers behind this House of Radon spot know that, sometimes, “too much” is just enough.

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I assisted a client to create a customized FaceBook image for her business page. Val Nelson is a career and business coach who makes it easy for her clients to find clarity and confidence so they can follow their hearts…and make a living.

Customizing your FaceBook page visually: attracts the readers’ eyes to your page,
it helps the reader relate to you on a personal level, and it should assist with boosting the Google search engine optimization for Val’s overall online presence.

Of course, having a beautiful image to work with really helps.  I was able to use the color element to work into the customized treatment of Val’s FaceBook page and further support her overall branding design.

What do you think of Val’s new FaceBook page? I would love to hear your comments.

 

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There are times in an instructional designer’s life when the game changes and Apple has just changed the game-again. This time it is with their iBook Author.  Those who are considering an elearning situation, should consider using this new tool. The ability to interact with the content built in iBooks is amazing for all types of learners. Integrating audio and video right into the iBook allows the learners to integrate with the content.

Anyone who needs a workbook, textbook, manual. job aid, even a magazine, or newsletter should consider this type of learning aid. I will be getting mine soon.

This amazing new [FREE] app iBook Author allows anyone to create beautiful Multi-Touch textbooks — and just about any other kind of book — for iPad. With galleries, video, interactive diagrams, 3D objects, and more, these books bring content to life in ways the printed page never could.

This application has the ability to drag and drop text, images, graphics, video, movies and more into the template.  Apple’s Widgets add Multi-Touch magic to books with interactive photo galleries that bring images to life, engrossing 3D objects you can’t help interacting with, animations that burst off the page, and more.

Another beautiful thing about iBooks Author, it lets you create books that people with disabilities can read and experience. The table of contents, glossary, widgets, main text, and more are built to automatically take advantage of VoiceOver technology. Add accessibility descriptions to any widget or media — including movies and quizzes — so even those with vision impairments can use them.

And you can publish it to the iBookstore or iTunes U or share it with anyone with an iPad.

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I just finished reading this wonderful story, by Colin Meloy, called Wildwood.  Where to even begin to describe the writing within these 500 plus pages…mesmerizing, might due. I proclaim this story will become a major motion picture within the next few years.  Whether it be live action or animation, I’m not quite certain.  Perhaps Book 2 will be out prior to the movie….time will tell.  In the meanwhile, keep tabs on A Dull and Witless Boy and while you’re waiting, get your hands on a copy of WildWood.  You won’t be disappointed.

Listen to how the story begins: Prue McKeel’s life is ordinary. At least until her brother is abducted by a murder of crows and taken to the Impassable Wilderness, a dense, tangled forest on the edge of Portland. No one’s ever gone in – or at least returned to tell of it. Oh, and in addition to the story, Carson Ellis has created the illustrations.  Just try to choose which one you like the best. For me, it’s a tough decision amongst; the cover, the image on Page 231 where Curtis [and others] are held prisoners, and the the color illustration of Prue flying with the eagle.

Watch the trailer. [scroll down]

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Michael Michalko who writes The Creativity Post and offers these 12 things you were not taught in school.  Here is the list of aspects of creative thinking you might not have been taught in school and here is Michael’s whole list with specifics.

  1. You are creative.
  2. Creative thinking is work.
  3. You must go through the motions of being creative.
  4. Your brain is not a computer.
  5. There is no one right answer.
  6. Never stop with your first good idea.
  7. Expect the experts to be negative.
  8. Trust your instincts.
  9. There is no such thing as failure.
  10. You do not see things as they are; you see them as you are.
  11. Always approach a problem on its own terms.
  12. Learn to think unconventionally.

 

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Obama for America invited artists from across the country to volunteer their creativity to support President Obama’s jobs plan and the campaign. Now it is time to vote.  Luckily, you get 3 chances to vote. Here’s my favorite, from Julie, Seattle, WA.

I love this one because of the bold use of color, which draws the eye into the design [you’d see this one from across the street]. Julie has cleverly manipulated the typography to ‘work’ and communicate the idea of jobs and she placed the crane image perfectly to allow our eyes to ‘move’ through her design.  Julie also complimented the poster by repeating the iconic star [in blue] and allowed just enough of the blue, behind the red to peek out.  Was she symbolizing the ‘blue skies’ of new jobs coming to America?

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Back in grad school, in the late 1990’s and early 2000’s, I worked on the concept of a business that would take-in files [pdfs] and then print them and ship the final book off to you.  I called it: Imprint.  The web design is in some dusty storage box on a floppy disk [remember those?]. ubyu has brought my idea alive and they look like they make a beautiful product.

ubyu intro from ubyu on Vimeo.

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I follow Fast Company and this is one of those things that is just so fabulous, I wished I had thought of it.  UP by Jawbone is a really revolutionary invention. You put on the wristband and then check in with your smartphone to check on: eating patterns, sleep cycles and exercise.  It costs $100 and will be available at Apple, Target, AT&T stores, and Best Buy.

Travis Bogard, Jawbone’s VP of product development sums it up perfectly, “Health isn’t about going to the gym three times a week. It’s about the thousands of little decisions that you make during the day. It’s about what you do in between those ‘healthy times.'”