Facebook Buys Push Pop Press

Back a few months ago, I got Push Pop Press’s book Our Choice by Al Gore. It is an amazing little book, for my iPad.  Today the New York Times has an article about how FaceBook has just bought Push Pop Press.

Facebook denies such a claim. A press release on the Push Pop Press Web site said, “Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories.”

Don’t be fooled, once you look at what Push Pop Press has done here you will get a better understanding of ‘how’ FaceBook will be incorporating this interaction into the FaceBook experience.

There are other theories about the company’s latest acquisition, too. Facebook could have chosen to buy Push Pop Press to swoop up a talented team of designers and programmers.

In any case, this is something to watch.